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Self-specific priming effect
1Program for Imaging and Cognitive Sciences (PICS), Columbia University, Neurological Institute B41, 710 W. 168th Street, New York, NY 10032, United States. ap2215@columbia.edu
Abstract:
Priority of the "self" is thought to be evolutionarily advantageous. However, evidence for this priority has been sparse. In this study, subjects performed a gender categorization task on self- and non-self target faces preceded by either congruent (same gender as target) or incongruent (different gender) periliminal (33ms) or subliminal (17ms) primes. We found that subliminal primes induced a priming effect only on self target faces. This discovery of a self-specific priming effect suggests that functional specificity for faces may include timing as well as spatial adaptations.
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