Global social identity and global cooperation

Nancy R Buchan1, Marilynn B Brewer, Gianluca Grimalda

  • 1Sonoco International Business Department, Moore School of Business, University of South Carolina, 29208, USA. roland.nancy.buchan@moore.sc.edu

Summary

Social identity psychology can drive global cooperation. Identifying with the world community motivates people to contribute to global public goods, even beyond self-interest.

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