Related Experiment Videos
Survey response rates to a professional association mail questionnaire
The Journal of the New York State Nurses' Association
|September 1, 1990
Summary
Direct mail techniques significantly impact nurses' questionnaire response rates. Monetary incentives increased responses, while association information decreased them, highlighting effective survey strategies.
Area of Science:
- Nursing research methodology
- Survey response optimization
Background:
- Effective data collection is crucial in nursing research.
- Understanding factors influencing professional nurses' survey participation is vital.
Purpose of the Study:
- To evaluate the impact of different direct mail strategies on registered professional nurses' questionnaire response rates.
- To identify which direct mail techniques enhance or diminish survey participation.
Main Methods:
- A questionnaire was mailed to a random sample of 700 registered professional nurses, members of the New York State Nurses Association (NYSNA).
- Five distinct direct mail techniques were employed across different groups.
- Response rates were analyzed in relation to the specific techniques used.
Main Results:
- Direct mail techniques directly influenced response rates.
- Monetary incentives were associated with significantly increased response rates.
- Providing information about the New York State Nurses Association (NYSNA) correlated with significantly decreased response rates.
Conclusions:
- Survey response rates among professional nurses are sensitive to direct mail strategies.
- Monetary incentives are effective in boosting participation.
- Information about professional associations may deter survey completion.