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Public relations. Part II, Strategies and tactics.

R R Alward¹, C Camuñas

¹Nurse Executive Associates, Inc., Washington, DC.

The Journal of Nursing Administration

|November 1, 1990

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This series outlines the six essential steps in public relations, covering research, strategy development, and outcome evaluation. Part II details various public relations strategies and tactics for effective implementation.

Area of Science:

Public Relations
Communications Strategy

Background:

The public relations process is a systematic approach to managing communication between an organization and its publics.
Effective public relations requires a structured methodology for planning and execution.

Purpose of the Study:

To delineate the core components of the public relations process.
To provide a comprehensive overview of common public relations strategies and tactics.

Main Methods:

Part I outlines the six fundamental steps of the public relations process.
Part II describes various public relations strategies and tactics.

Main Results:

The six steps identified are: identifying publics, conducting research, establishing goals, developing strategies, implementing strategies, and evaluating outcomes.

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A range of public relations strategies and tactics are detailed in Part II.

Conclusions:

A structured, six-step process is crucial for effective public relations.
Understanding diverse strategies and tactics enhances public relations campaign success.