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Updated: May 21, 2026

Predicting the Effectiveness of Population Replacement Strategy Using Mathematical Modeling
Published on: July 4, 2007
It's only a matter of time: death, legacies, and intergenerational decisions
Kimberly A Wade-Benzoni1, Leigh Plunkett Tost, Morela Hernandez
1Duke University, Fuqua School of Business, 100 Fuqua Dr., P. O. Box 90120, Durham, NC 27708-0120, USA. kimberly.wadebenzoni@duke.edu
Abstract:
Intergenerational decisions affect other people in the future. The combination of intertemporal and interpersonal distance between decision makers in the present and other people in the future may lead one to expect little intergenerational generosity. In the experiments reported here, however, we posited that the negative effect of intertemporal distance on intergenerational beneficence would be reversed when people were primed with thoughts of death. This reversal would occur because death priming leads individuals to be concerned with having a lasting impact on other people in the future. Our experiments show that when individuals are exposed to death priming, the expected tendency to allocate fewer resources to others in the future, as compared with others in the present, is reversed. Our findings suggest that legacy motivations triggered by death priming can trump intergenerational discounting tendencies and promote intergenerational beneficence.
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