Related Experiment Video

Updated: May 11, 2026

Measuring Light-Switching Behavior Using an Occupancy and Light Data Logger
05:50

Measuring Light-Switching Behavior Using an Occupancy and Light Data Logger

Published on: January 16, 2020

Political ideology affects energy-efficiency attitudes and choices

Dena M Gromet1, Howard Kunreuther, Richard P Larrick

  • 1Operations and Information Management Department, The Wharton School, University of Pennsylvania, Philadelphia, PA 19104, USA. denag@wharton.upenn.edu

Proceedings of the National Academy of Sciences of the United States of America
|May 1, 2013
PubMed

More Related Videos

Continuous Theta Burst Stimulation of the Posterior Medial Frontal Cortex to Experimentally Reduce Ideological Threat Responses06:42

Continuous Theta Burst Stimulation of the Posterior Medial Frontal Cortex to Experimentally Reduce Ideological Threat Responses

Published on: September 28, 2018

Related Concept Videos

Attitudes01:54

Attitudes

Attitude is our evaluation of a person, an idea, or an object. We have attitudes for many things ranging from products that we might pick up in the supermarket to people around the world to political policies. Typically, attitudes are favorable or unfavorable: positive or negative (Eagly & Chaiken, 1993). And, they have three components: an affective component (feelings), a behavioral component (the effect of the attitude on behavior), and a cognitive component (belief and knowledge;...
Social Proof00:52

Social Proof

Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.
Self Within Cultural Contexts01:30

Self Within Cultural Contexts

Cultural frameworks for understanding the self are often categorized into two broad orientations: individualism and collectivism. These paradigms influence how people define themselves, relate to others, and interpret their social worlds. Each orientation offers distinct perspectives on autonomy, responsibility, and the role of the individual within a community.Individualistic CulturesIn individualistic cultures like North America and Western Europe, identity is understood as autonomous and...
Power and Energy01:12

Power and Energy

The power and energy delivered to an element are subjects of great significance in the field of electrical engineering. It is a well-known fact that a 100-watt light bulb emits more light than a 60-watt one. Therefore, power and energy calculations play a crucial role in the analysis of electrical circuits.
Power, defined as the time rate of expending or absorbing energy, is quantified in units called watts (W). The relation between power and energy is mathematically given as
Social Psychology and Individual Behavior01:29

Social Psychology and Individual Behavior

Social psychology examines how group dynamics, emotions, and cultural influences shape individual actions and decision-making. These elements interact to form behavioral patterns that affect personal choices and social interactions.The Role of Group DynamicsGroups play a crucial role in shaping behavior by reinforcing norms and expectations. Individuals derive a sense of self from group membership, often aligning their behaviors with group norms to maintain social cohesion. For example, an...
Electrical Energy01:10

Electrical Energy

Using electric appliances for a longer period of time consumes more electrical energy and results in a higher electric bill. The energy produced by the transfer of electrons from one point to another is known as electrical energy. If power is delivered at a constant rate, the electrical energy can be defined as the product of power used by the device for a period of time. The energy unit on electric bills is the kilowatt-hour, where one kilowatt-hour is equivalent to 3.6 × 106 joules. The...