Opportunity cost calculations only determine justified effort--or, what happened to the resource conservation

Guido H E Gendolla1, Michael Richter

  • 1Geneva Motivation Lab, FPSE, Department of Psychology, University of Geneva, CH-1211 Geneva 4, Switzerland. guido.gendolla@unige.ch michael.richter@unige.ch http://www.unige.ch/fapse/motivation/

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