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When does relational information influence evaluative conditioning?

Riccardo Zanon1, Jan De Houwer, Anne Gast

  • 1a Department of Experimental Clinical and Health Psychology , Ghent University , Gent , Belgium.

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|March 28, 2014
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Summary
This summary is machine-generated.

Relational information influences evaluative conditioning (EC). Presenting information about stimulus relationships before pairing enhances EC effects, impacting implicit evaluations more than explicit ones.

Keywords:
Evaluative conditioningImplicit evaluationImplicit measuresRelational information

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Area of Science:

  • Cognitive Psychology
  • Social Psychology

Background:

  • Evaluative conditioning (EC) demonstrates how stimulus pairing affects liking.
  • Relational information, detailing stimulus connections, may moderate EC effects.

Purpose of the Study:

  • To investigate how relational information influences evaluative conditioning.
  • To determine the conditions under which relational information moderates EC.

Main Methods:

  • Experiment 1: Participants received relational information before or after pairing novel nonwords (CS) with positive/negative words (US).
  • Experiment 2: Participants received initial relational information, which was then confirmed or reversed.

Main Results:

  • Relational information presented before CS-US pairings significantly altered implicit evaluations.
  • Initial relational information impacted implicit evaluations more; later information impacted explicit evaluations more.
  • Perceived equivalence between CS and US mimicked effects of simple pairing.

Conclusions:

  • The timing and nature of relational information critically affect evaluative conditioning.
  • Findings suggest that stimulus co-occurrence is interpreted as a cue for equivalence.
  • Results offer insights into mental process models of evaluative conditioning.