A "Smart" m-health Application for Travelers: The Public's Opinion

This paper describes an empirical study which evaluates the Greek population perceptions on a "Smart" m-health application for Travelers, their attitude towards use, and their intention to use it. Based on TAM, IDT and other research works, a theoretical model was empirically constructed and then validated. The sample was 313 individuals, who most of them travel frequently and using Smartphone. Data analysis was performed using partial least squares path modeling. Results highlight the very strong significant effect of perceived usefulness, relative advantage and compatibility as well as, the significant effect of perceived ease of use to attitude towards using a "Smart" m-health application for Travelers. The study findings reveal also a strong significant effect of attitude towards use to behavioral intention to use showing the need for such m-health applications.