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Related Experiment Videos

Recognition memory and the mere exposure effect.

J O Brooks1, M J Watkins

  • 1Department of Psychology, Rice University, Houston, Texas 77251.

Journal of Experimental Psychology. Learning, Memory, and Cognition
|September 1, 1989
PubMed
Summary
This summary is machine-generated.

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Repeated exposure increases liking, but this study found recognition, not liking, drives familiarity judgments. Recognition accuracy mediated the relationship, suggesting liking follows rather than predicts recognition.

Area of Science:

  • Cognitive Psychology
  • Social Psychology

Background:

  • The mere-exposure effect suggests repeated exposure to novel stimuli enhances liking.
  • Previous research proposed liking serves as a basis for recognition decisions.

Purpose of the Study:

  • To investigate the relationship between increased liking and stimulus recognition after repeated exposure.
  • To test whether liking or recognition mediates familiarity judgments.

Main Methods:

  • Five experiments were conducted exposing participants to novel stimuli.
  • Liking and recognition of stimuli were measured after varying exposure levels.
  • Statistical analyses examined the correlational and causal links between liking and recognition.

Main Results:

Related Experiment Videos

  • Liking and recognition were consistently positively correlated across all experiments.
  • Recognition was more sensitive to prior exposure than liking.
  • Statistical models indicated recognition mediated the effect on liking.

Conclusions:

  • The findings do not support the claim that liking is used to infer prior exposure for recognition.
  • Recognition appears to mediate liking, suggesting a reversal of the proposed causal pathway.
  • The mere-exposure effect's influence on liking may be secondary to recognition processes.