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Preliminary development and evaluation of an appearance-based dissonance induction intervention for reducing UV
Sari R Chait1, J Kevin Thompson2, Paul B Jacobsen3
1VA Boston Healthcare System and Boston University School of Medicine, Boston, MA, United States.
Body Image
|December 3, 2014
Summary
This study found that appearance-based dissonance effectively reduced tanning behaviors in young women. Psychoeducation did not significantly alter tanning or sunscreen use compared to a healthy lifestyle control group.
Area of Science:
- Behavioral Psychology
- Public Health
- Skin Cancer Prevention
Background:
- Tanning behaviors are a significant risk factor for skin cancer.
- Existing interventions for reducing UV exposure have varying success rates.
- Appearance-based psychological strategies warrant further investigation for behavior modification.
Purpose of the Study:
- To assess the feasibility of an appearance-based dissonance induction for modifying tanning and sunscreen use.
- To compare the effectiveness of dissonance induction against psychoeducation and a healthy lifestyle control.
Main Methods:
- Randomized controlled trial with 225 undergraduate female students.
- Three conditions: healthy lifestyle, appearance-based dissonance, appearance-based psychoeducation.
- Behavioral reports on tanning and sunscreen use collected pre- and post-intervention (1-month follow-up).
Main Results:
- The dissonance induction group showed a significant reduction in daily tanning hours compared to the control group.
- Sunscreen use decreased in the healthy lifestyle group but remained stable in the dissonance group.
- The psychoeducation group did not differ from the control group on any measured outcome.
Conclusions:
- Appearance-based dissonance induction is a feasible strategy for reducing tanning behaviors.
- Further research is recommended to explore dissonance induction for UV exposure reduction.
- Targeting appearance concerns may be an effective avenue for behavioral health interventions.

