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A Content Analysis of Electronic Cigarette Portrayal in Newspapers
Katherine Yates1, Katherine Friedman2, Michael D Slater3
1The Ohio State University School of Health and Rehabilitation Sciences, Columbus, OH.
Objective:
To determine how electronic cigarettes (e-cigarettes) are portrayed in newspaper informative articles and opinion pieces.
Methods:
A content analysis was conducted on 450 articles published in the United States from 1997 to mid-2014 and obtained by a Newsbank search. The articles were reliably coded for overall frame, type of article, first topic and main topics addressed.
Results:
The article topics have changed over time and suggest significant differences between news articles and opinion pieces. Informative articles focused on e-cigarette regulation, while opinion pieces highlighted their increasing popularity and perceived health benefits.
Conclusions:
This content analysis uncovered significant interest in e-cigarettes, particularly in their regulation. The FDA should consider public perceptions of e-cigarettes when developing regulations.
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