Access and Use: Improving Digital Multimedia Consumer Health Information.

Area of Science:

• Health Informatics
• Public Health Communication
• Digital Health Interventions

Background:

• Consumer health information is crucial for informed decision-making.
• Assessing the utility and engagement with digital health content presents challenges.
• Digital information kiosks offer a unique platform for observing user interaction patterns.

Purpose of the Study:

• To gain organizational insight into the comparative utility of consumer health information content.
• To measure patterns of attrition (abandonment) in content use within a digital health kiosk setting.
• To evaluate the effectiveness of health promotion content delivery.

Main Methods:

• Utilized event activity logs from a digital information kiosk in a community health facility.
• Directly measured content use duration from user interface activity, avoiding sampling and observer bias.
• Analyzed 1,383 observed abandonments of 28 discrete health information modules using Kaplan-Meier survival plots.

Main Results:

• Identified clear and distinct patterns of content abandonment among users.
• Demonstrated the cost-effectiveness and scalability of the analysis method.
• Provided deep insights into the practical utility of various health promotion modules.

Conclusions:

• The analysis of content attrition provides valuable organizational learning for health content producers and platform operators.
• Improved understanding of user engagement can increase stakeholder confidence in the quality of health and wellbeing benefits delivered.
• This method offers a robust approach to optimizing digital health information resources.