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Youth-Targeted E-cigarette Marketing in the US

Alisa A Padon1, Erin K Maloney1, Joseph N Cappella1

  • 1Annenberg School for Communication, Tobacco Center of Regulatory Science, Philadelphia, PA.

Tobacco Regulatory Science
|January 14, 2017
PubMed
Summary

E-cigarette advertisements frequently use content appealing to youth, such as emotional appeals and animation. This marketing strategy is prevalent in the U.S. due to the unregulated advertising environment.

Keywords:
Content Appealing to Youth (CAY) Indexadvertisinge-cigarettesyouth

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