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Published on: December 31, 2013
Prediction and explanation in social systems.
Jake M Hofman1, Amit Sharma1, Duncan J Watts1
1Microsoft Research, 641 Avenue of the Americas, 7th Floor, New York, NY 10003, USA. jmh@microsoft.com amshar@microsoft.com duncan@microsoft.com.
Social science is shifting towards computational methods, prioritizing prediction. This requires standardizing evaluation practices, understanding theoretical limits in complex systems, and viewing predictive accuracy and interpretability as complementary for robust research.
Area of Science:
- Social Science
- Computational Social Science
- Predictive Modeling
Background:
- Traditional social science research historically prioritized interpretable causal mechanisms over predictive accuracy.
- The rise of computational methods in social science is challenging this long-standing bias.
- This shift necessitates addressing key issues to advance the field.
Purpose of the Study:
- To argue for the increasing importance of predictive accuracy in social science.
- To highlight three critical issues that need resolution in the era of computational social science.
- To propose a path towards more accurate, replicable, and useful social science research.
Main Methods:
- Conceptual analysis of traditional versus computational approaches in social science.
- Identification and discussion of challenges in evaluating predictive accuracy.
- Theoretical framing of the relationship between predictive accuracy and interpretability.
Main Results:
- Current practices for evaluating predictions in social science lack standardization.
- Theoretical limits to predictive accuracy in complex social systems are not well-characterized.
- Predictive accuracy and interpretability are often treated as substitutes, rather than complements.
Conclusions:
- Standardizing prediction evaluation is crucial for reliable social science.
- Characterizing theoretical limits will set realistic expectations for prediction and explanation.
- Integrating predictive accuracy and interpretability will enhance the quality and utility of social science findings.
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