Related Experiment Video
Updated: Feb 28, 2026
07:29
Online Explorative Study on the Learning Uses of Virtual Reality Among Early Adopters
Published on: November 22, 2019
8.6K
Evolving user needs and late-mover advantage
Adrien Querbes1, Koen Frenken2
1Carnegie Mellon University, USA.
Strategic Organization
|June 10, 2017
Summary
Late-mover firms can outperform first movers by adapting to evolving user needs. This late-mover advantage is more likely in complex technologies, offering superior product designs.
Area of Science:
- Business Strategy
- Innovation Management
- Technology Adoption
Background:
- First-mover firms often face functional trade-offs as user needs evolve.
- Early market entry can lead to path dependencies and design rigidity.
Purpose of the Study:
- To introduce a generalized NK-model analyzing late-mover advantage.
- To explore the conditions under which late movers can surpass first movers.
Main Methods:
- Development of a generalized NK-model.
- Simulation and analysis of firm strategies under evolving user needs.
Main Results:
- Late movers can leapfrog first movers by leveraging new information on user needs.
- Late-mover advantage is more probable for complex technologies.
- Late movers often achieve superior product designs by avoiding early trade-offs.
Conclusions:
- The study highlights the strategic benefits of delayed market entry in dynamic environments.
- Managerial insights are provided for navigating first-mover and late-mover dynamics.
- Understanding technology complexity is crucial for assessing late-mover potential.
Related Concept Videos
01:24Growth versus Fixed Mindset
353
Carol Dweck introduced the term mindset to describe individuals' beliefs about their intellectual and personal capabilities. These beliefs significantly influence psychological processes such as motivation, goal-setting, and perseverance, ultimately shaping academic and life outcomes. Individuals generally possess one of two mindsets- a fixed or a growth mindset—each promoting different responses to success, failure, and challenge.Fixed vs. Growth MindsetA fixed mindset assumes that one's...
353
00:52Social Proof
32.4K
Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.
32.4K
01:20Evolutionary Psychology
1.1K
Evolutionary psychology explores the origins of human behavior and mental processes by framing them within the context of natural selection, a theory famously propounded by Charles Darwin. This field asserts that many behaviors common across human societies — ranging from instinctive fear reactions to complex social interactions — arose as evolutionary adaptations. These adaptations enhanced the survival and reproductive success of our ancestors, thereby becoming embedded in the...
1.1K
01:52Persuasion Strategies
43.7K
Researchers have tested many persuasion strategies, including the foot-in-the door and the door-in-the-face techniques, in a variety of contexts. Ultimately, the principles are effective in selling products and changing people’s attitude, ideas, and behaviors (Cialdini & Goldstein, 2004).
43.7K
01:27Emerging Adulthood
829
Jeffrey Arnett's concept of emerging adulthood offers a framework to understand the unique developmental stage between adolescence and full-fledged adulthood, generally from ages 18 to 25. This period is marked by extensive exploration and shifts in identity, relationships, and career choices, a process known in psychology as role experimentation. Emerging adulthood reflects the evolving cultural expectations surrounding adulthood and the dynamic process of personal transformation during...
829
01:12Hindsight Biases
4.5K
Hindsight bias leads you to believe that the event you just experienced was predictable, even though it really wasn’t. In other words, you knew all along that things would turn out the way they did. Can you relate this to the phrase "Hindsight is 20/20" now?
4.5K