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Persuasion, Influence, and Value: Perspectives from Communication and Social Neuroscience

Emily Falk1,2,3, Christin Scholz1

  • 1Annenberg School for Communication, University of Pennsylvania, Philadelphia, Pennsylvania 19104; email: falk@asc.upenn.edu , christin.scholz@asc.upenn.edu.

Annual Review of Psychology
|September 30, 2017
PubMed

Keywords:
communicationfMRIneurosciencepersuasionsocial influencevalue

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