May I have your attention please: Binding of attended but response-irrelevant features

The feature codes of stimuli and responses can be integrated, and if a stimulus is repeated it can retrieve the previously integrated response. Furthermore, even irrelevant features can be integrated and, upon repetition, retrieve the response. Yet the role of attention in feature integration and retrieval is not clearly understood. Some theories assume a central role of attention (e.g., Logan, 1988; Treisman & Gelade, 1980), but other studies have shown no influence of attention on feature binding (e.g., Hommel, 2005). In the present experiments the effect of attention on the integration of two different response-irrelevant features of the same stimulus was examined. In two experiments, participants responded to the color (response feature) of word stimuli, while two irrelevant features of the words (word type and valence) were systematically varied. Participants' attention was directed to either one or the other of the response-irrelevant features by asking participants to report that feature at the end of the trial. Feature-response binding effects in the color task were observed to be stronger for the attended response-irrelevant feature. These results indicate that feature binding is not only very flexible but also sensitive to the distribution of attention. It is also automatic, in the sense that as long as attention is available, feature binding occurs irrespective of the task-specific demands.