Data on the acceptance of a tourism navigation system applying structuring equation modeling analysis
Huei-Ming Chiao1,2, Yu-Li Chen3, Wei-Hsin Huang4
1Graduate Institute of Design Science, Tatung University, Taipei, Taiwan, ROC.
Data in Brief
|September 27, 2018
Summary
This study examined how science and technology students in Taiwan accepted online tourism search technology. Findings inform the development of user-friendly virtual tour systems for cultural education.
Area of Science:
- Educational Technology
- Tourism Studies
- Human-Computer Interaction
Background:
- Online tourism search technologies are increasingly prevalent in education.
- Understanding user acceptance is crucial for effective technology implementation.
- Virtual tour-guiding systems offer unique educational opportunities in cultural tourism.
Purpose of the Study:
- To investigate the acceptance of online tourism search technology among students at a Taiwanese Science and Technology University.
- To identify factors influencing the adoption of virtual tour-guiding systems for cultural tourism education.
Main Methods:
- A quasi-experiment research design was utilized.
- Data were collected via a survey questionnaire.
- Structural Equation Modeling (SEM) analysis was performed using AMOS software.
Main Results:
- The study identified key determinants influencing students' acceptance of the online tourism search technology.
- Analysis revealed specific usability aspects that impact user adoption in a cultural tourism context.
Conclusions:
- The findings provide insights into the successful integration of online tourism search technologies in higher education.
- Recommendations can guide the design and implementation of effective virtual tour-guiding systems for cultural tourism education.
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