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Updated: Feb 3, 2026

The Innovation Arena: A Method for Comparing Innovative Problem-Solving Across Groups
Published on: May 13, 2022
Video Messaging as an Innovative Practice for CNO Communication
Sherry Stone1, Edgar LaMotte Welch, Linda Hofler
1Author Affiliations: Education Specialist, Nursing (Ms Stone); Manager of Media Services (Mr LaMotte Welch); Senior Vice President-Nurse Executive (Dr Hofler), Vidant Medical Center, Greenville, North Carolina.
Abstract:
In an effort to meet the challenge of facilitating communication between the chief nursing officer (CNO) and the nursing staff in a large academic medical center, an innovative approach was developed. Brainstorming with the Media Services Team, a plan was devised that created an avenue for sustained connection between the CNO and the nursing staff and a vehicle for staff to connect with one another: video segments known as Nurses Notebook.
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