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Domain-based asymmetry in expectations of the future
1Department of Marketing, College of Business, The University of Texas at San Antonio, 6900 North Loop 1604 West, San Antonio, TX 78249, USA.
Prior experiences shape future outlooks, with positive outcomes boosting optimism. However, the impact of past events on expectations is more pronounced in loss domains than gain domains, influencing risk-taking behavior.
Area of Science:
- Cognitive Psychology
- Behavioral Economics
- Decision Science
Background:
- Prior outcomes significantly influence expectations regarding future events.
- The affect literature suggests positive outcomes lead to more optimistic expectations than negative outcomes.
Purpose of the Study:
- To investigate how the valence and domain of prior outcomes affect expectations about unrelated future events.
- To test the hypothesis that the impact of prior outcomes on future expectations is greater in the domain of losses than gains, drawing from Prospect Theory.
Main Methods:
- Conducted three experiments utilizing lottery-based scenarios.
- Manipulated the valence (positive/negative) and domain (gains/losses) of prior outcomes.
- Measured subsequent expectations and risk preferences.
Main Results:
- Prior positive outcomes led to more optimistic expectations compared to negative outcomes.
- The influence of prior outcomes on expectations was significantly stronger in the domain of losses than in the domain of gains.
- These expectation differences correlated with variations in risk preferences.
Conclusions:
- Prior outcomes exert a dual influence on future expectations, mediated by both valence and domain.
- Prospect Theory's principles effectively predict how loss aversion amplifies the impact of prior negative outcomes on future expectations and risk-taking.
- Understanding these psychological mechanisms is crucial for fields ranging from behavioral finance to personal decision-making.
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