Domain-based asymmetry in expectations of the future

Ashwani Monga1, Akshay R Rao2

  • 1Department of Marketing, College of Business, The University of Texas at San Antonio, 6900 North Loop 1604 West, San Antonio, TX 78249, USA.

Organizational Behavior and Human Decision Processes
|April 15, 2020
PubMed
Summary

Prior experiences shape future outlooks, with positive outcomes boosting optimism. However, the impact of past events on expectations is more pronounced in loss domains than gain domains, influencing risk-taking behavior.

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