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Using Application Programming Interfaces to Access Google Data for Health Research: Protocol for a Methodological

Anne Zepecki1, Sylvia Guendelman1, John DeNero2

  • 1The Wallace Center for Maternal, Child, and Adolescent Health, School of Public Health, University of California, Berkeley, Berkeley, CA, United States.

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Summary
This summary is machine-generated.

Researchers developed a new method using Google APIs to track online health searches. This approach helps understand population health concerns by analyzing search queries and popular websites in near real-time.

Keywords:
APIsGoogleGoogle Trendsabortionbirth controlinfodemicinfodemiologyinfoveillancereproductive healthsearch data

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Area of Science:

  • Infodemiology and infoveillance
  • Public health research
  • Digital health analytics

Background:

  • Growing reliance on search engines for health information.
  • Google search query analysis as a tool for understanding population health needs.
  • Advancements in Google APIs enabling richer search data retrieval.

Purpose of the Study:

  • To present a novel protocol for analyzing Google search data.
  • To identify top health queries, search volumes, and accessed websites.
  • To utilize Google Trends, Google Health Trends, and Google Custom Search APIs.

Main Methods:

  • Developing a master list of top search queries via Google Trends.
  • Assessing relative search volume using Google Health Trends.
  • Identifying popular websites through Google Custom Search.
  • Estimating total search volume for health terms.

Main Results:

  • Successfully tested the protocol using "birth control" search data in the US (2017).
  • Identified "birth control pill" as the most popular query, with 9.3-10.7 million estimated searches.
  • Determined Planned Parenthood as the top website for "birth control pill" searches.

Conclusions:

  • The proposed framework enables systematic retrieval and analysis of Google query data.
  • It allows for near real-time estimation of search volumes and identification of popular resources.
  • This methodology holds promise for advancing public health research and understanding population health concerns.