Related Experiment Video
Updated: Nov 13, 2025
06:45
Loneliness Assuaged: Eye-Tracking an Audience Watching Barrage Videos
Published on: May 29, 2020
4.4K
Why Do People Support Online Crowdfunding Charities? A Case Study From China
Huifang Jiao1, Lamei Qian2, Tianzhuo Liu2
1Department of Management Science, Shenzhen University, Shenzhen, China.
Frontiers in Psychology
|March 15, 2021
Summary
Understanding motivations for online charitable crowdfunding is key. Intrinsic motivations and social ties drive both sharing and donating, while reputation and social influence primarily boost sharing.
Area of Science:
- Social Sciences
- Psychology
- Marketing
Background:
- While offline charity motivations are well-researched, online charitable crowdfunding drivers remain underexplored.
- This study investigates factors influencing participation in online charitable giving platforms.
Purpose of the Study:
- To examine how extrinsic motivations (reputation, reciprocity), intrinsic motivations (belonging, joy of giving, altruism, financial constraints), and social interactions (social influence, social ties) affect willingness to share (WTS) and intention to donate (ITD) in charitable crowdfunding.
Main Methods:
- Hierarchical multiple regression analysis.
- Survey data collected from 617 respondents in China.
Main Results:
- Intrinsic motivations and social ties positively predict both WTS and ITD.
- Reputation and social influence increase WTS but not ITD.
- Reciprocity positively impacts ITD, while financial constraints negatively affect ITD; neither influences WTS.
Conclusions:
- Findings illuminate the distinct motivational pathways for sharing and donating in charitable crowdfunding.
- Results offer actionable insights for online platforms and fundraisers to enhance engagement and contributions.
Related Concept Videos
01:28Self-Help Support Groups
147
Self-help support groups are voluntary, community-based organizations that provide a platform for individuals with shared concerns to exchange support, insights, and practical strategies for coping with life challenges. Typically led by group members or paraprofessionals, these groups form a cornerstone of mental health care, especially in reaching populations that are underserved by traditional healthcare systems.
Accessibility and Cost-Effectiveness
One of the primary strengths of self-help...
Accessibility and Cost-Effectiveness
One of the primary strengths of self-help...
147
01:03Altruism
41.9K
Altruistic behaviors are “unselfish” behaviors—those that help another individual at the expense of the individual carrying out the behavior. Despite the negative consequences for the altruistic animal, these behaviors are thought to have evolved for several reasons.
41.9K
01:27Ethical Issues
1.6K
Nurses are essential in patient care, upholding the ethical principles of their profession and effectively navigating ethical dilemmas. Neglecting ethical issues can lead to inadequate patient care, compromised therapeutic relationships, and moral distress among healthcare workers.
Ethical Concerns in Healthcare:
Ethical Concerns in Healthcare:
1.6K
01:55Egoism and Altruism
92.8K
Voluntary behavior with the intent to help other people is called prosocial behavior. Why do people help other people? Is personal benefit such as feeling good about oneself the only reason people help one another?
92.8K
01:22Case Studies
12.8K
There are many research methods available to psychologists in their efforts to understand, describe, and explain behavior and the cognitive and biological processes that underlie it.
12.8K
00:52Social Proof
30.3K
Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.
30.3K