How to Measure a Two-Sided Market.

Wen Zheng1, Xiaoming Yao1

  • 1School of Management Science, Northeastern University at Qinhuangdao, Qinhuangdao 066004, China .

Summary

This study introduces Market Structure Entropy (MSE) to analyze online-to-offline (O2O) platform transactions. MSE quantifies market consistency and evaluates O2O market states using network and entropy theories.

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