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How to Measure a Two-Sided Market.
1School of Management Science, Northeastern University at Qinhuangdao, Qinhuangdao 066004, China .
Entropy (Basel, Switzerland)
|August 27, 2021
Summary
This study introduces Market Structure Entropy (MSE) to analyze online-to-offline (O2O) platform transactions. MSE quantifies market consistency and evaluates O2O market states using network and entropy theories.
Area of Science:
- Economics
- Network Science
- Information Theory
Background:
- Online-to-offline (O2O) platforms create complex market structures.
- Evaluating the consistency and state of these markets requires new analytical tools.
Purpose of the Study:
- To introduce Market Structure Entropy (MSE) for analyzing O2O platform transactions.
- To develop a quantitative method for evaluating O2O market states.
Main Methods:
- Application of complex network and entropy measurement theories.
- Construction of O2O platform transaction models based on node and link entropy.
- Introduction and expansion of Market Structure Entropy (MSE).
Main Results:
- MSE effectively measures the consistency between individuals and groups in O2O markets.
- MSE can be expanded to assess market quality, time-effect, and capacity.
- The study provides a novel methodology and quantitative index for O2O market analysis.
Conclusions:
- MSE offers a robust framework for understanding O2O market dynamics.
- The quantitative index derived from MSE aids in evaluating O2O market performance and state.
Keywords:
O2O platform transactioncomplex networkmarket capacity entropymarket quality entropymarket structure entropy (MSE)market time-effect entropyMore Related Videos
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