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Updated: Oct 22, 2025

Spatial Multiobjective Optimization of Agricultural Conservation Practices using a SWAT Model and an Evolutionary Algorithm
Published on: December 9, 2012
Invited review: Sustainability: Different perspectives, inherent conflict
1Department of Food, Bioprocessing and Nutrition Sciences, Southeast Dairy Foods Research Center, North Carolina State University, Raleigh 27695.
Consumer views on dairy sustainability often differ from scientific and industry standards. Understanding these diverse consumer perceptions is key for effective marketing of dairy products.
Area of Science:
- Food Science
- Consumer Behavior
- Marketing
Background:
- Consumer understanding of sustainability often diverges from scientific and industry definitions.
- Perceptions of sustainability vary significantly among consumers and across different product categories, including dairy.
- The dairy industry faces challenges in aligning marketing messages with evolving consumer desires for sustainable products.
Purpose of the Study:
- To review factors influencing consumer perceptions of dairy sustainability.
- To provide a foundation for future marketing strategies and scientific research in dairy sustainability.
- To explore consumer trends and the impact of plant-based alternatives on dairy's market position.
Main Methods:
- Literature review of consumer trends and sustainability perceptions.
- Analysis of factors influencing consumer views on dairy products.
- Examination of marketing challenges and strategies for sustainable dairy.
Main Results:
- Consumer definitions of sustainability are often not aligned with scientific research.
- Factors such as packaging, animal welfare, organic status, and feeding systems significantly influence dairy sustainability perceptions.
- The growth of plant-based alternatives highlights shifting consumer preferences and demands for sustainable options.
Conclusions:
- Dairy producers must understand diverse consumer sustainability definitions to effectively market their products.
- Addressing consumer concerns and perceptions regarding packaging, animal welfare, and sourcing is crucial for sustainable dairy marketing.
- Strategic positioning and clear communication are essential for dairy foods in a competitive marketplace focused on sustainability.
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