Related Experiment Video
Updated: Oct 22, 2025

Using Visual and Narrative Methods to Achieve Fair Process in Clinical Care
Published on: February 16, 2011
Turning "Lose-Lose" into "Win-Win": What Is Good for Them Is Good for Us!
Paul J Hershberger1, Dean A Bricker2, Katharine Conway1
1Department of Family Medicine, Wright State University Boonshoft School of Medicine, 725 University Blvd., Dayton, OH USA.
Abstract:
Simply telling patients what to do with respect to medical recommendations or lifestyle changes often does not have the desired impact, contributing to frustration for both patients and physicians. Therefore, this "educate and advise" approach can be a "lose-lose" proposition-bad for the patient, and bad for the physician. Broader adoption of efficacious approaches to patient engagement, such as motivational interviewing, can help make the process of addressing patients' behavioral responsibilities regarding chronic disease prevention and management a "win-win" for the health and satisfaction of patients and physicians alike. Greater emphasis on evidence-based patient engagement skills is necessary in medical education.
Related Concept Videos
Social Traps
Persuasion Strategies
Robbers Cave
Equity Theory
Impression Management Techniques III: Aligning Actions
Social Exchange Theory

