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Current and emerging trends in cereal snack bars: implications for new product development
Fatma Boukid1, Michelle Klerks2,3,4, Nicoletta Pellegrini4,5
1Institute of Agriculture and Food Research and Technology (IRTA), Food Safety and Functionality Programme, Food Industry Area, Monells, Catalonia, Spain.
Consumers seek healthy, natural, and affordable cereal bars (CBs). Developing these on-the-go snacks requires balancing nutrition, taste, and sustainability, utilizing diverse ingredients and processing methods.
Area of Science:
- Food Science
- Consumer Behavior
- Product Development
Background:
- Consumer lifestyles are shifting towards 'snackification,' increasing demand for convenient on-the-go options like cereal bars (CBs).
- Manufacturers face challenges in creating CBs that are simultaneously healthy, natural, palatable, and cost-effective.
Purpose of the Study:
- To explore production methods for cereal bars.
- To analyze current and emerging market trends in the CBs industry.
- To provide practical insights for the development of novel CB products.
Main Methods:
- Review of existing literature on cereal bar production.
- Analysis of market data and consumer trends.
- Exploration of ingredient functionalities and processing techniques.
Main Results:
- The cereal bar industry is evolving, driven by consumer demand for healthier, natural, and sustainable options.
- A wide array of ingredients and processing technologies are available to manufacturers.
- Balancing nutritional value, sensory appeal, naturalness, and sustainability is key for future CB development.
Conclusions:
- Future cereal bar development must integrate nutritional quality, sensory attributes, natural ingredients, and sustainable practices.
- CBs can be positioned as meal replacements, supplements, or snacks.
- Innovation in ingredients and processing is crucial for meeting market demands.
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