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Related Experiment Video

Updated: Sep 4, 2025

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies
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The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies

Published on: August 25, 2023

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A framing effect of intertemporal and spatial choice.

Yi Kuang1,2, Yuan-Na Huang1,3, Shu Li1,2,4

  • 1CAS Key Laboratory of Behavioural Science, Institute of Psychology, Chinese Academy of Sciences, Beijing, China.

Quarterly Journal of Experimental Psychology (2006)
|July 18, 2022
PubMed
Summary
This summary is machine-generated.

People’s preferences change based on how choices are framed, even if the underlying options are identical. This time-space framing effect is better explained by attribute comparison than utility comparison models.

Keywords:
Spatial choiceattribute-comparison modelframing effectintertemporal choiceinvariance principleutility comparison model

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Area of Science:

  • Decision Science
  • Cognitive Psychology
  • Behavioral Economics

Background:

  • Spatial distances can be measured in length or time units.
  • Choice problems represented in space or time frames are logically equivalent.
  • The invariance principle suggests equivalent representations should yield identical preferences.

Purpose of the Study:

  • To test the invariance principle in spatial choice problems.
  • To investigate time-space framing effects on decision-making.
  • To compare attribute-comparison and utility-comparison models in explaining framing effects.

Main Methods:

  • Constructed six spatial (intertemporal) choice problems using constant velocity.
  • Presented outcomes in both space and time frames to detect invariance-violating behavior.
  • Evaluated two models (attribute-comparison and utility-comparison) to explain observed framing effects.

Main Results:

  • A significant time-space framing effect was detected, altering preference orders.
  • People's preferences changed based on whether choices were described in a space or time frame.
  • The attribute-comparison model better explained the observed time-space framing effect.

Conclusions:

  • Decision-making is susceptible to framing effects, even when underlying choices are equivalent.
  • The attribute-comparison model provides a stronger explanation for time-space framing effects.
  • Findings can inform choice architecture to improve decisions in health, wealth, and happiness.