Optimization of e-commerce logistics service quality considering multiple consumption psychologies.

Area of Science:

• E-commerce Logistics
• Consumer Psychology
• Supply Chain Management

Background:

• Current e-commerce logistics services require improvement.
• Understanding consumer psychology is crucial for service quality enhancement.
• Vegetable e-commerce platforms present unique logistical challenges.

Purpose of the Study:

• To improve e-commerce logistics service quality through the lens of consumer psychology.
• To identify specific areas for optimization in e-commerce B's logistics operations.
• To propose actionable strategies for enhancing customer satisfaction in online retail.

Main Methods:

• Utilized questionnaire surveys to gather customer feedback on e-commerce B.
• Analyzed data based on consumer psychology theories and e-commerce principles.
• Identified key performance indicators related to commodity quality, distribution accuracy, and timeliness.

Main Results:

• Over 89% of customers are satisfied with commodity quality, accuracy, and timeliness.
• Significant customer demand exists for enhanced personal privacy protection (26.34%).
• A notable percentage of customers desire "delay insurance" (24.97%) and real-time logistics updates (39.54%).

Conclusions:

• E-commerce B demonstrates a high level of logistics service but requires continuous optimization.
• Addressing customer concerns regarding privacy, insurance, and information transparency is vital.
• Implementing improvements based on multiple consumption psychology perspectives will aid e-commerce development.