Related Experiment Video

Updated: Aug 27, 2025

Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior
09:17

Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior

Published on: July 24, 2017

11.4K

From virtual reality to augmented reality: A neuromarketing perspective

Vincenzo Russo1,2, Marco Bilucaglia1,2, Margherita Zito1,2

  • 1Department of Business, Law, Economics and Consumer Behaviour "Carlo A. Ricciardi", Università IULM, Milan, Italy.

Frontiers in Psychology
|September 26, 2022
PubMed
Summary

No abstract available in PubMed .

Keywords:
augmented realityconsumer behaviorconsumer neuroscienceneuromarketingvirtual reality

More Related Videos

Usability Evaluation of Augmented Reality: A Neuro-Information-Systems Study05:43

Usability Evaluation of Augmented Reality: A Neuro-Information-Systems Study

Published on: November 30, 2022

2.4K
Online Explorative Study on the Learning Uses of Virtual Reality Among Early Adopters07:29

Online Explorative Study on the Learning Uses of Virtual Reality Among Early Adopters

Published on: November 22, 2019

8.3K

Related Concept Videos