Are you prepared to meet the media?

Nursing administrators are increasingly called upon to participate in media interviews. Because the affects of a single interview can help or hinder the reputation of an individual or an institution, it is vital that one be thoroughly prepared for the interview. This article offers specific suggestions for improving interview skills, including the importance of predetermining the interview objectives and audiences; how to avoid the mistakes that novices frequently make; special considerations for live interviews; what to do if you are misquoted; and how to handle malpractice situations.