Rational product evaluation

This article describes a systematic method for planning and implementing a program for product evaluation. Steps for the planning process include appointing a centralized, decision-making group, developing an evaluation plan, implementing mechanisms to introduce new products, defining follow-up methods, and developing methods to identify product needs. Steps in the implementation process include initiating product requests, exploring options, evaluating options, and summarizing findings on which to base a final product decision. A tool for product evaluation is presented.