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Science Communication as a Collective Intelligence Endeavor: A Manifesto and Examples for Implementation
Dawn Holford1, Angelo Fasce2, Katy Tapper3
1University of Bristol, UK.
None:
Effective science communication is challenging when scientific messages are informed by a continually updating evidence base and must often compete against misinformation. We argue that we need a new program of science communication as collective intelligence-a collaborative approach, supported by technology. This would have four key advantages over the typical model where scientists communicate as individuals: scientific messages would be informed by (a) a wider base of aggregated knowledge, (b) contributions from a diverse scientific community, (c) participatory input from stakeholders, and (d) better responsiveness to ongoing changes in the state of knowledge.
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