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Strategic Approaches for the Health Science Educator: Understanding Strategic Planning, Strategic Thinking, and
Melanie M Lazarus1, Ruth L Bush, Linda Perkowski
1Dr. Lazarus: Professor of Medical Education, Chair of the Office of the Dean, and Dean of the United States Air Force School of Aerospace Medicine, Wright Patterson Air Force Base, OH. Dr. Bush: Professor of Surgery and the Associate Dean of Educational Affairs at the John Sealy School of Medicine, University of Texas Medical Branch, Galveston, TX. Dr. Perkowski: Emeritus Professor at Central Michigan University College of Medicine, Mt. Pleasant, MI. Dr. McNeil: Associate Professor of Curriculum and Instruction and the Learning, Design and Technology specialization Lead at the College of Education, University of Houston, Houston, TX.
Abstract:
With continued demand for health science institutions to find solutions to deliver on heightened student expectations despite smaller budgets and fewer resources, the utilization of organizational improvement techniques is pervasive. Academic health care leaders are seeking effective modalities to overcome obstacles, modernize, and become more efficient. Three of the commonly used approaches for improvement are strategic planning, strategic thinking, and continuous process improvement (CPI), and these concepts have been used in a variety of forms throughout industry, higher education, and health care. However, their definitions are often not well understood, and their processes are misconstrued in practice. With the increased expectation of health care institutions with undergraduate, graduate, and continuing education to consider strategic processes in organizational improvement, it is important for leadership to understand the differences in these three approaches. In this article, we explain the concepts of strategic planning, strategic thinking, and CPI through an overview of their history, definitions, and the benefits and pitfalls as observed by researchers. Furthermore, we reduce the noise in the existing literature into three concise definitions for each approach. And finally, for those seeking where to begin, we explain one tool in each category recommended for the novice strategist: the Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis for strategic planning, the Goals, Objectives, Strategies, and Tactics (GOST) framework for strategic thinking, and the Pareto Chart for CPI.
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