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The Relationship Between Social Media Use, Nurse Characteristics, and Job Decision-Making
Heather V Nelson-Brantley1, Joy Parchment, Esther Chipps
1Author Affiliations: Associate Professor and Director (Dr Nelson-Brantley), Nurse Executive DNP Pathway, School of Nursing, University of Alabama at Birmingham; Assistant Professor (Dr Parchment), College of Nursing, University of Central Florida, Orlando; Clinical Nurse Scientist and Professor of Clinical Nursing (Dr Chipps), The Ohio State University Wexner Medical Center, The Ohio State University College of Nursing, Columbus; Assistant Professor (Dr Hedenstrom), Kennesaw State University, Georgia; Scientist and Data Analyst (Dr Montgomery), School of Public Health, University of Alabama at Birmingham; PhD Candidate (Ruffin), School of Nursing, University of Alabama at Birmingham; Associate Professor (Dr Lyman), Brigham Young University, Salt Lake City, Utah; and Assistant Clinical Professor (Dr McHugh), College of Nursing, Florida State University, Tallahassee.
Objective:
To describe nurses' use of social media and examine the relationship between social media use, nurse characteristics, and job decision-making.
Background:
Social media shares information, connects, and influences thought. A gap remains in understanding how nurses use social media for professional purposes.
Methods:
A national survey of RNs and advanced practice RNs included demographics, questions about which social media platforms respondents use personally and professionally, and engagement activities on each platform. Data analysis included descriptive statistics, Cramér's V test, and binomial logistic regression.
Results:
Eight hundred twelve nurses participated. Platforms and activities used by nurses varied significantly by age, job title, and employment. The majority (61%) of respondents were satisfied or highly satisfied with their job, yet about one-third intended to leave their position or organization within 1 to 12 months.
Conclusions:
Nurse leaders should adopt a strategic, data-informed approach to leverage social media in attracting and retaining a diverse nursing workforce.
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