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Best Practices for Instagram in Medical Education: A Study With Randomized Post Designs
Rebecca I Wurm-Kuczera1, Julia F L Koenig2, Judith Buentzel3
1Department of Hematology, Oncology and Cancer Immunology, Charité, University Medical Center Berlin, Campus Benjamin Franklin, Berlin, Germany.
Instagram can support asynchronous medical education, but its effectiveness in boosting clinical research interest is limited. Engagement metrics like
Area of Science:
- Medical Education
- Digital Learning
- Social Media in Healthcare
Background:
- Instagram's visual platform offers potential for medical education.
- Asynchronous learning models can be enhanced by social media tools.
Purpose of the Study:
- Evaluate strategies for promoting an Instagram account for medical education.
- Assess content design and engagement measurement for educational posts.
- Determine Instagram's impact on student interest in clinical research.
Main Methods:
- Launched an Instagram account ('ilearnonco2021') for a hematology and medical oncology module.
- Used a randomized controlled protocol for educational post uploads.
- Assessed engagement via 'likes' and cross-validated with a post-course survey.
Main Results:
- 38.9% of students subscribed; personalized recruitment was effective.
- Single-slide and multi-slide posts had similar engagement.
- Mnemonics posts significantly outperformed clinical trial posts (p=0.01).
- Overall engagement was lower compared to a previous cohort.
Conclusions:
- Instagram can supplement asynchronous medical learning.
- Its role in increasing clinical research interest appears limited.
- 'Likes' require cross-validation with surveys for reliable engagement insights.
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