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One voice and vision: How the RISE network built a collective identity as the foundation for strategic dissemination
Elizabeth Troutman Adams1, R Craig Lefebvre2, Mia-Cara Christopher2
1RTI International, 3040 East Cornwallis Road, RTP, Durham, NC, 27709, USA. etroutmanadams@rti.org.
Harm Reduction Journal
|December 8, 2025
Summary
The HEAL Research on Interventions for Stability and Engagement (RISE) network developed communication pillars to establish a collective identity. These pillars guide the dissemination of research findings and ensure consistent messaging across diverse teams.
Area of Science:
- Public Health
- Health Services Research
- Translational Science
Background:
- Establishing a collective identity is crucial for research networks to effectively communicate shared values and research imperatives.
- The strategic process of defining and communicating a collective identity is often overlooked in research dissemination.
- The HEAL Research on Interventions for Stability and Engagement (RISE) network addressed this by co-creating communication pillars.
Purpose of the Study:
- To describe the process by which the RISE network co-created communication pillars to establish a collective identity.
- To frame dissemination activities using shared values and research imperatives.
- To demonstrate how a collective identity can be formed and communicated within a diverse research network.
Main Methods:
- An in-person workshop engaged project teams to identify core values and attributes representative of their research programs.
- Dissemination coordinators synthesized themes from workshop materials using digital whiteboarding software.
- Core values and value propositions were distilled to foster a shared collective identity across research sites.
Main Results:
- Four communication pillars were established: Doing Research with Communities, Centering on the Lives and Experiences of People Who Use Drugs, Emphasizing Scientific Rigor and Integrity, and Focusing on Social Determinants.
- Examples illustrate how project teams embody these pillars throughout the research process.
- The pillars inform the planning and dissemination of RISE-produced evidence to various end users.
Conclusions:
- Independent investigators within a research network can create a collective identity using strategic communication and social marketing principles.
- A cogent narrative communicating the network's contributions can be formulated.
- This process establishes a foundation for a successful research dissemination program.
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