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Reverse and double-reverse marketing for health care organizations
1Marketing and Strategy for Provenant Health Partners, multihospital system, Denver, CO.
Health Care Management Review
|January 1, 1993
Abstract:
Simple buy and sell relationships are no longer enough for health care organizations. Like other industries have done, they need to rethink and redesign their interactions with suppliers and customers in order to realize the full potential of those relationships. By establishing and managing partnerships with selected suppliers and customers, we can realize a whole new set of mutual benefits.