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Advanced practice roles in the managed care environment

M J Madden1, P R Ponte

  • 1Madden and Associates, Inc., St. Paul, MN.

The Journal of Nursing Administration
|January 1, 1994
PubMed
Summary
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Advanced practice nurses (APNs) offer expert clinical skills across various settings. This study details innovative strategies for marketing APN services within evolving managed care systems to better serve patients.

Area of Science:

  • Nursing Science
  • Healthcare Management
  • Health Services Research

Background:

  • The role of advanced practice nurses (APNs) is defined by expert clinical knowledge and skills.
  • APNs practice in diverse healthcare settings.
  • Healthcare delivery is undergoing significant transformation due to reform initiatives.

Purpose of the Study:

  • To describe a creative approach for packaging and marketing advanced practice nurse services.
  • To address the evolving needs of customers within managed care systems.
  • To enhance the visibility and utilization of APN expertise in contemporary healthcare.

Main Methods:

  • Qualitative analysis of APN service delivery models.
  • Development of innovative marketing strategies tailored for managed care.

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  • Exploration of customer-centric approaches to APN service promotion.

    • Main Results:

    • Identified key components for effectively packaging APN services.
    • Developed a framework for marketing APN expertise to managed care consumers.
    • Highlighted the adaptability of APN roles in response to healthcare reform.

    Conclusions:

    • Advanced practice nurses possess critical skills adaptable to changing healthcare landscapes.
    • Creative packaging and marketing are essential for optimizing APN integration in managed care.
    • Strategic positioning of APN services can improve patient access and outcomes within managed care.