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Plos One|June 24, 2026
Optimally sequencing semantic search predicts creativityOlivier Toubia, Jonah BergerProceedings of the National Academy of Sciences of the United States of America|September 17, 2014
The science of sharing and the sharing of scienceKatherine L Milkman, Jonah BergerProceedings of the National Academy of Sciences of the United States of America|May 7, 2009
How adoption speed affects the abandonment of cultural tastesJonah Berger, Gaël Le MensJournal of Personality and Social Psychology|June 14, 2019
How the voice persuadesAlex B Van Zant, Jonah BergerProceedings of the National Academy of Sciences of the United States of America|June 26, 2021
How quantifying the shape of stories predicts their successOlivier Toubia, Jonah Berger, Jehoshua EliashbergJournal of Personality and Social Psychology|May 2, 2007
Alone in a crowd of sheep: asymmetric perceptions of conformity and their roots in an introspection illusionEmily Pronin, Jonah Berger, Sarah MoloukiJournal of Experimental Psychology. General|July 5, 2022
The speed of stories: Semantic progression and narrative successHenrique Laurino Dos Santos, Jonah BergerProceedings of the National Academy of Sciences of the United States of America|June 25, 2008
Contextual priming: where people vote affects how they voteJonah Berger, Marc Meredith, S Christian WheelerPlos One|December 28, 2022
Catalyzing social change: Does concentration encourage action?Jonah Berger, Joshua Conrad Jackson, Ceren KolsariciPsychological Science|September 18, 2012
From Karen to Katie: using baby names to understand cultural evolutionJonah Berger, Eric T Bradlow, Alex Braunstein, et al.Pageof 3