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Journal of Hospital Marketing|December 8, 1996
Competing strategically through market orientationM I Rapert, L YarbroughJournal of Hospital Marketing|December 9, 1995
A study of physician reactions to the Medicare cost containment pilot program in the State of GeorgiaM C Mobley, M F Mobley, S K O'NealJournal of Hospital Marketing|December 10, 1989
Pricing of hospital services: issues and some propositionsR M McKinneyJournal of Hospital Marketing|December 9, 1994
The need for implementing TQM in the health care industry: an empirical investigationJ G Motwani, E Harper, R SubramanianJournal of Hospital Marketing|December 9, 1994
Changing consumer perceptions in healthcare marketingM Rothschild, J HealeyJournal of Hospital Marketing|December 9, 1994
Ethical issues in purchasing: a field study of Midwest hospitalsK Tomaszewski, J MotwaniJournal of Hospital Marketing|December 11, 1986
A product design approach to hospital staffingM J KallisJournal of Hospital Marketing|December 11, 1987
Industrial marketing perspectives for health care providersT PaulJournal of Hospital Marketing|December 10, 1988
Physician attitudes about advertising are changingR A Wright, L E Raho, E N BerkowitzPageof 17