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Development of an Audio-based Virtual Gaming Environment to Assist with Navigation Skills in the Blind
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Using semantic environment description as a tool to evaluate car interiors.

Bodil Karlsson1, Ninna Aronsson, Karin Svensson

  • 1Department of Human Systems Integration, Volvo Technological Development, MI.6, SE-40508 Göteborg, Sweden. bodil.sa.carlson@volvo.com

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The semantic environment description (SMB) method effectively assesses vehicle interior impressions. Customer assessments are recommended for design, engineering, and marketing insights, especially when combined with qualitative methods.

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Area of Science:

  • Environmental psychology
  • Human-computer interaction
  • Design research

Background:

  • The semantic environment description (SMB) method is a structured approach for evaluating architectural environments.
  • It measures impressions using eight factors: pleasantness, complexity, unity, potency, social status, enclosedness, affection, and originality.
  • The SMB method's adaptability, reliability, and validity make it suitable for vehicle interior assessment.

Purpose of the Study:

  • To investigate the feasibility of the SMB method for measuring vehicle interior impressions.
  • To compare assessments of vehicle interiors between customers and Volvo employees.
  • To determine the utility of the SMB method in automotive design, engineering, and marketing.

Main Methods:

  • Administered the semantic environment description (SMB) method to assess vehicle interiors.
  • Compared the responses of Volvo employees with those of customers.
  • Utilized a structured evaluation framework with eight distinct impression factors.

Main Results:

  • The SMB method is confirmed to be easy to administer in the context of vehicle interiors.
  • The method is useful for vehicle interior assessment, though not specifically optimized for it.
  • Combining the SMB method with qualitative techniques yields more insightful results.

Conclusions:

  • The semantic environment description (SMB) method is a viable tool for evaluating vehicle interior impressions.
  • Customer assessments provide more valuable insights for automotive design and marketing than employee assessments.
  • Integrating qualitative approaches enhances the depth and relevance of SMB findings for automotive applications.