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Updated: Jul 5, 2026

Brain Imaging Investigation of the Memory-Enhancing Effect of Emotion
Published on: May 4, 2011
Warm pleasant feelings in the brain
Edmund T Rolls1, Fabian Grabenhorst, Benjamin A Parris
1University of Oxford, Department of Experimental Psychology, South Parks Road, Oxford OX1 3UD, England, UK. Edmund.Rolls@oxcns.org
Brain regions process the pleasantness of warm and cold stimuli differently from their intensity. This finding reveals distinct neural pathways for affective value and sensory properties, crucial for survival behaviors.
Area of Science:
- Neuroscience
- Affective Science
- Sensory Processing
Background:
- Thermal stimuli (warmth and cold) possess affective qualities (pleasantness/unpleasantness) potentially linked to survival through evolved approach/avoidance behaviors.
- Understanding the neural basis of these prototypical reinforcers offers insight into the brain mechanisms underlying emotion.
Purpose of the Study:
- To investigate the brain processing associated with the affective experience of thermal stimuli using functional magnetic resonance imaging (fMRI).
- To differentiate neural correlates of affective value (pleasantness) from sensory intensity in thermal perception.
Main Methods:
- Functional magnetic resonance imaging (fMRI) was employed in human participants.
- Participants rated the pleasantness of warm (41°C), cold (12°C), and combined thermal stimuli applied to the hand.
- Brain activation patterns were correlated with subjective pleasantness ratings and stimulus intensity.
Main Results:
- Activation in the mid-orbitofrontal cortex, pregenual cingulate cortex, and ventral striatum correlated with subjective pleasantness of thermal stimuli.
- The lateral and anterior orbitofrontal cortex showed activations correlated with stimulus unpleasantness.
- Somatosensory cortex and ventral posterior insula activations correlated with stimulus intensity, but not pleasantness.
Conclusions:
- Neural processing of the affective value and subjective emotional experience of survival-relevant thermal stimuli occurs in distinct brain areas compared to sensory property processing (e.g., intensity).
- This principle, observed with prototypical thermal stimuli, supports a broader model of sensory processing where affective and sensory information are segregated.
- Findings provide strong evidence for distinct neural substrates underlying the emotional and sensory aspects of thermal perception.
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