Eliciting benefit-risk preferences and probability-weighted utility using choice-format conjoint analysis.

George Van Houtven1, F Reed Johnson2, Vikram Kilambi2

  • 1Research Triangle Institute, SSES: Environmental, Technology, and Energy Economics, Research Triangle Park, NC (GH)

Summary

This study uses conjoint analysis to understand how Crohn's disease patients weigh treatment benefits against risks. Results show nonlinear probability weighting is crucial for accurate risk tolerance assessments.

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