Phasic affective modulation of creativity

Thus far, it has been shown that positive compared to negative mood increases creativity, for instance, as measured by performance in the remote associate task, where participants are asked to find the common remote associate for three clue words (e.g., RABBIT CLOUD MILK solution word WHITE). The present experiments show that very brief variations in affect, lasting for only a few seconds and changing from trial to trial within participants, are sufficient to modulate creativity in that task, presumably by modulating the breadth of semantic spread. Using word valence of remote associates themselves (Experiment 1), and consonant and dissonant chords (Experiment 2) as affect inductions, it was observed that brief positive compared to negative affect increased creative performance. This evidence extends the affect-modulation hypothesis to a temporal micro-level.