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Updated: Feb 28, 2026

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
Decision ambiguity is mediated by a late positive potential originating from cingulate cortex.
Sai Sun1, Shanshan Zhen2, Zhongzheng Fu3
1School of Psychology, Center for Studies of Psychological Application, and Key Laboratory of Mental Health and Cognitive Science of Guangdong Province, South China Normal University, Guangzhou 510631, PR China.
The brain represents ambiguous information using a late positive potential (LPP) originating from the cingulate cortex during decision-making, not passive perception. This neural signal is crucial for processing perceptual ambiguity.
Area of Science:
- Cognitive Neuroscience
- Neuroimaging
- Decision Science
Background:
- Making decisions with incomplete information is common, yet neural mechanisms of ambiguity remain unclear.
- Understanding how the brain represents and processes ambiguous information is critical for cognitive science.
Purpose of the Study:
- To investigate the neural representation of perceptual decisions under ambiguity.
- To identify brain activity patterns associated with processing ambiguous stimuli during choice-making.
Main Methods:
- Combined electroencephalography (EEG) and functional magnetic resonance imaging (fMRI).
- Utilized three types of ambiguous stimuli.
- Employed mediation analyses and control experiments to isolate decision-related activity.
Main Results:
- Identified a late positive potential (LPP) that differentiated ambiguity levels.
- LPP was associated with ambiguous choices, not passive perception.
- Source modeling indicated LPP originates from the cingulate cortex.
Conclusions:
- The LPP from the cingulate cortex plays a role in encoding decisions based on perceptual ambiguity.
- This process may influence confidence, conflict, and error correction.
- Findings provide insight into the neural basis of decision-making under uncertainty.
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