Related Experiment Video
Updated: Feb 23, 2026

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies
Published on: August 25, 2023
Neural congruence between intertemporal and interpersonal self-control: Evidence from delay and social discounting
Paul F Hill1, Richard Yi2, R Nathan Spreng3
1Department of Psychology, Virginia Tech, Blacksburg, VA 24061, USA.
Neuroimaging reveals shared brain mechanisms for self-control and altruism, showing that both delay discounting and social discounting involve similar neural networks. Individual differences in discounting are linked to distinct brain activity patterns.
Area of Science:
- Neuroscience
- Cognitive Psychology
- Behavioral Economics
Background:
- Behavioral studies suggest functional similarities between delay discounting (self-control) and social discounting (altruism).
- Existing research lacks direct neural evidence to support this functional link between farsighted and social decision-making.
Purpose of the Study:
- To investigate the neural underpinnings of delay and social discounting using functional magnetic resonance imaging (fMRI).
- To identify common and distinct brain activity patterns associated with intertemporal and interpersonal choice.
Main Methods:
- Twenty-five young adults performed delay and social discounting tasks while undergoing fMRI.
- Spatiotemporal partial least squares analysis was employed to examine brain activity patterns.
Main Results:
- Both delay and social discounting engaged common neurocognitive mechanisms within frontoparietal control, default, and mesolimbic reward networks.
- Distinct neural profiles differentiated high and low discounters: high discounters showed increased medial temporal lobe and limbic activity, while low discounters exhibited activity in the medial prefrontal cortex and right temporoparietal junction.
Conclusions:
- Common neurocognitive mechanisms support both farsighted and social decision-making, regardless of outcome type (intertemporal vs. interpersonal).
- Observed neural differences between high and low discounters may reflect biological bases for individual variations in discount rates.
Related Concept Videos
Timing and Consequences on Behavior
Humans, however, can respond to delayed reinforcers. We often make decisions between immediate small rewards and delayed larger rewards. This ability to delay gratification is a significant...
Self-Regulation
Self-Discrepancy Theory
Social Proof
Causes of Social Behavior II: Cognitive Processes
Reason and Intuition

