Insights into stigma management communication theory: Considering stigmatization as interpersonal influence

The theory of stigma management communication has helped identify and categorize the communication tactics people use to manage stigmatization, yet communication research has provided little insight into predictors of these tactics. To address this gap, we considered stigmatization through the lens of interpersonal influence: as an act in which stigmatizers attempt to persuade their targets to accept categorization and de-individualization into a social group and, further, to accept its marginalized status in the society at large. We used the obstacle hypothesis, a theory of resistance to interpersonal influence, to derive predictors of stigma management strategies. Participants (N=124) facing possible stigmatization due to their genetic risk for a chronic health condition completed an online survey and shared memories of their initial test disclosures. The empirical tests showed that having a stronger sense of meaning in life, more unsafe experiences, and a broader information network predicted resisting stigmatization. Guilt predicted greater use of avoidance strategies (e.g., secrecy and avoiding risky interpersonal settings). We discussed practical implications of bolstering one's sense of meaning in life and argumentation skills and their connections to resilience research.