Related Experiment Video
Updated: Jul 17, 2026

06:30
Spotlighting Customers' Visual Attention at the Stock, Shelf and Store Levels with the 3S Model
Published on: May 24, 2019
5.5K
Where did I come from? Where am I going? Functional differences in visual search fixation duration.
Harold H Greene1, James M Brown1
1University of Detroit Mercy, Detroit, Michigan, USA.
Journal of Eye Movement Research
|April 8, 2021
Summary
Understanding fixation durations in visual search is key for real-time simulation. This study separated pre- and post-saccadic influences, finding post-saccadic factors significantly impact fixation duration more than pre-saccadic ones.
Area of Science:
- Cognitive Psychology
- Neuroscience
- Computational Vision
Background:
- Accurate simulation of visual search behavior requires understanding fixation duration control.
- Previous studies often combined pre- and post-saccadic influences on fixation duration.
Purpose of the Study:
- To differentiate the effects of pre- and post-saccadic influences on fixation durations.
- To quantify the relative contributions of these influences using a novel experimental paradigm.
Main Methods:
- Employed a gaze-contingent moving obstructer paradigm.
- Compared fixation durations based on saccade direction.
- Analyzed pre- and post-saccadic influences separately.
Main Results:
- Pre- and post-saccadic fixation durations showed distinct patterns related to saccade direction.
- Peripheral obstruction had a greater effect on post-saccadic fixation durations.
- Post-saccadic influences appear to contribute more to total fixation duration.
Conclusions:
- It is crucial to consider both pre- and post-saccadic influences for accurate modeling of visual search fixation control.
- Future models of visual search must disentangle these distinct influences for improved simulation accuracy.

