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Food packaging during the COVID-19 pandemic: Consumer perceptions.

Robert Kitz1, Tony Walker1, Sylvain Charlebois1

  • 1Dalhousie University Halifax NS Canada.

International Journal of Consumer Studies
|July 7, 2021
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Summary

Canadian consumer concern for single-use plastics slightly decreased from 2019 to 2020. Despite increased food safety and price consciousness due to COVID-19, support for plastic bans declined, favoring biodegradable alternatives.

Keywords:
COVID‐19 pandemicconsumer responsesfood packagingfood safety crisissingle‐use plastics

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Area of Science:

  • Environmental Science
  • Consumer Behavior
  • Public Policy

Background:

  • Single-use plastics are vital for food safety and affordability but pose environmental challenges.
  • Legislative action against single-use plastics was anticipated in 2019, supported by public opinion.
  • The COVID-19 pandemic impacted consumer attitudes and environmental policy momentum.

Purpose of the Study:

  • To assess shifts in Canadian consumers' attitudes towards single-use plastic food packaging between Summer 2019 and Summer 2020.
  • To investigate the influence of pandemic-related food safety concerns and economic recession on these attitudes.
  • To understand changes in public support for policies regulating single-use plastics.

Main Methods:

  • Utilized two representative Canadian population surveys conducted in May 2019 (n=1,094) and June 2020 (n=977).
  • Measured changes in consumer perceptions regarding food safety, price consciousness, and motivation to reduce plastic use.
  • Assessed shifts in attitudes towards regulations, bans, and willingness to pay for alternatives.

Main Results:

  • 55% of respondents reported increased food safety concerns post-COVID-19; 50% became more price-conscious.
  • A slight decrease in motivation to reduce plastic use was observed, with a more pronounced reduction among males.
  • Support for stricter regulations or bans on single-use plastics declined, while willingness to pay for biodegradable alternatives increased.

Conclusions:

  • Pandemic-related factors have altered consumer priorities, potentially complicating legislative efforts against single-use plastics.
  • Market-based strategies and innovation in biodegradable food packaging present potential opportunities for the food sector.
  • Future policy interventions may need to adapt to evolving consumer sentiment and economic conditions.